This is an important feature of Insites and provides sales representatives with the ability to quickly compare a business against up to four competitors, whilst displaying the results in a presentable and easy to understand format.
Adding a competitor
Once you have found a business and then analyzed it using Insites, it is very simple to add up to three additional competitors for comparison purposes. To do so, click on the Competitors tab and then click on the Add competitor button.
A popup search window will appear, where you can add a business in the same way as you did before – either via the business name, website address or by an industry and location search. Once you have found the competitor, click on the Add button to generate a new report. This report will typically take between 30 and 90 seconds and a progress bar will keep you informed along the way.
Reports and allowances
If you have previously analyzed a competitor’s website and then add it to another business for comparison, Insites will use the existing report generated the first time it was analyzed. However, if the competitor does not have an existing report, one will be generated which will be deducted from your allowance. If you have used you allowance already, you will be billed as per your pricing agreement for additional reports.