What is it?
This test measures the approximate popularity of this website and compares it against your competitors. All popularity information is approximated from third party sources.
Why it matters
Popularity is a key metric to measure and compare against competitors, and track over time.
Information in this test is intended for comparison only. Your own analytics, if you have any, will present more detailed information about your own website’s popularity. This test, however, will present the popularity of this site relative to others you compete with.
Setting your competitors
This test is far more useful if you specify your competitors.