Perfectionist fallacy

A common misunderstanding when using Insites is that a perfect 100 score must be attained, and that any score below 100 is substandard. This is demonstrably not the case, and can be a harmful assumption.

What a perfect 100 means

A score of 100 in Insites literally means ‘cannot be improved’. For many criteria which Insites scores for, a perfect 100 is beyond the reach of all but a handful of websites.

For example:

  • A perfect 100 for the Popularity test means your website is one of the top few in the world, and is gaining in popularity.
  • A perfect 100 for the Facebook test means your Facebook page is one of the most followed and frequently updated in the world.
  • A perfect 100 for the Search ranking test means your website is ranked number 1 for every desired keyword in every targeted search engine in the world.

Most scores are based on a logarithmic scale, so your site may only be a 1,000th of the popularity of say Facebook, but your score will be relatively close – maybe 80 instead of 100. Very high scores are attainable by almost every website.

How you should consider scores

All scores are relative measures. You can compare them against other sites and to increase them to match or exceed those competitors; you can use them to determine whether a website is getting better or worse.

Don’t get hung up on the need for perfect scores. You’ll get the best results by tackling the low scores first and continually making small improvements to your average.