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Setting up a white-label email address
Setting up a white-label email address

A guide to customising your reports by using a custom email address

Sharlotte Briscoe avatar
Written by Sharlotte Briscoe
Updated over a week ago

Custom email addresses are available to our Enterprise partners. Please contact your Customer Success Manager to find out more.

Align your audits with your branding by using a custom email address.

When Insites sends an email, the default address is noreply@insites.com. However, if you are white-labelling Insites or using our lead generation feature, you may want to have these emails sent from your own address, e.g. websitereports@mydomain.com instead.

In order to set this up correctly, you'll need to set some DNS records so that we're authorised to send emails on your behalf, and so that they don't end up in your clients' spam folders.

DKIM

What is DKIM?

DKIM, or DomainKeys Identified Mail, is an email authentication method that uses a digital signature to let the receiver of an email know that the message was sent and authorised by the owner of a domain.

Once the receiver determines that an email is signed with a valid DKIM signature it can be confirmed that the email's content has not been modified. In most cases, DKIM signatures are not visible to end-users, the validation is done on a server level.

How can I do it?

First off you provide us with a white-labelled email address to send your reports out from. We'll then start the verification process and provide you with three CNAME records to add to your domain name

  1. You’ll provide us with a white-labelled (custom) email address to send your reports out from

  2. We'll then start the verification process and we will provide you with three CNAME records to add to your DNS configuration

  3. You add these DNS records, wait for up to 48 hours for the details to propagate and then it is complete!

It’s as simple as that! Once the verification process has been completed, this email address can be used for all outgoing emails from your Insites account.

SPF

What is SPF?

Sender Policy Framework (SPF) is an email validation standard that's designed to prevent email spoofing. Domain owners use SPF to tell email providers which servers are allowed to send email from their domains. SPF is defined in RFC 7208.

How can I do it?

Unlike DKIM, where you're simply adding new DNS records, setting up SPF most likely requires you to modify an existing DNS record. Please follow these instructions carefully to avoid disrupting your existing emails.

Your current SPF record, if you have one, will be a DNS TXT record that looks something like this, where myemailprovider.com should be the organisation that provides your email service:

v=spf1 include:myemailprovider.com ~all

You need to add in AWS SES (our email provider) to this, so the rule looks something like this:

v=spf1 include:myemailprovider.com include:amazonses.com ~all


Once you've amended this DNS record you're good to go!

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